The Mr and Miss World Beauty pageant is the oldest and the most widely recognized pageant in the world.

The pageant that was started by the late Erick Morley in 1951 initially focused on the festival of Britain after the Second World war with the simple objective of bringing Nations together.

Over its seventy year history, the beauty showcase has become the world’s most loved and popular event, franchised in over 140 countries. The event enjoys a massive television audience with more than 2.3 billion viewers in over 140 countries being second to the Fifa World Cup and the Olympics in International participation.

Through the pageants international theme of “Beauty With A purpose”, the event has become one of the biggest generators of funds for Children‘s charities raising over US $ 1.5 Billion.

Similarly as Eric Morley approached the first Miss World pageant, the franchise aims to capture the fresh mood of optimism within the pageant and to reinvigorate the continent of Africa and its pride in the beauty of the African Man and Woman.

In 2002, Mr and Miss World Kenya – the oldest and most widely recognized pageant in the country took on a positive turn under the management of Ashleys Kenya Limited starting a journey of status restoration and reinvigoration.

Ashleys Kenya Limited has over the years been recognized as a key player within the beauty industry. Its concerns regarding management, low publicity and general public interest and perceived lack of commitment during previous years prompted the company to acquire the franchise for the pageant.

The pageant in the last eighteen years has attracted well over 10,000 contestants to the pageant showcasing before live audiences of over 500 people and on televised audience of over five million viewers. “Ashleys Kenya Limited adhere’s strictly to the pageant theme “Beauty With A Purpose” by emphasizing strongly on morals and philanthropy.”

Mr. and Miss World brings nations of the world together, promoting unity and togetherness among 140 countries who participate every year. In additional to unity, it also plays a role in raising awareness about challenges facing the world such as poverty, disease and conflict while promoting tourism of individual countries.