HEY, WE'RE MAYBELLINE

OUR MISSION

WE'RE FROM NEW YORK, AND IN THIS CITY YOU HAVE TO BE READY FOR ANYTHING.

THAT'S WHY WE MAKE NO HASSLE, HIGH-PERFOMANCE MAKEUP-TRIED AND TESTED ON OUR STREETS.

SO WHATEVER THE WORLD THROWS AT YOU, YOU'LL LOOK AND FEEL READY.

WE BELIEVE IN

MAKEUP FOR EVERY LOOK, STYLE, SKIN TONE

TRENDSETTING LOOKS FROM NYC

FAST + EASY ON THE GO MAKEUP

MAKEUP THAT STANDS UP TO THE CITY

MAKE UP MAKE CHANGE

We make makeup. We're also committed to make change to help create a better world. Learn about our global initiatives and discover how we can drive real change together.
Our 2024 brand impact report is available!

BRAVE TOGETHER

A global initiative to support everyone experiencing
anxiety and depression

CONSCIOUS TOGETHER

Our sustainability program that sets out our
conscious production, packaging, formula and
disposal goals.

MAYBE IT'S AZZIAD

A NEW ERA OF MODERN BEAUTY

African icon Azziad Nasenya and Maybelline join forces to usher in a new era of African beauty.

MAYBE SHE'S BORN
WITH IT,
MAYBE IT'S MAYBELLINE

OUR COMMITMENT

SAFE PRODUCTS, EXPERTLY EVALUATED AND RIGOROUSLY TESTED

All of Maybelline's products must pass a rigorous expert- led evaluation process led by our world-renowned Research & Innovation facilities to ensure adherence to our safety standards.

GLOBAL FOOTPRINT