MAYBE IT'S AZZIAD:
A NEW ERA

African Icon Azziad Nasenya and Maybelline join forces to usher in a new era of Modern African Beauty. Uniting Azziad's
authentic personality and unmistakable style with Maybelline's commitment to empowering individuals through
makeup. It's a fresh, emotional approach to beauty that celebrates both strength and sensitivity. Step inside for
an exclusive look at unseen moments of this cultural moment.

GET THE LOOK. STRAIGHT FROM THE
STUDIO.

We joined Azziad at the Soundcity Kenya Studios to channel her raw, real, unapologetic energy into every
look. It's bold. It's honest. It's here to make you feel as confident as you look. Explore Azziad's favorite products
below.

AZZIAD NASENYA'S MAYBELLINE LOOK UNVEILED

Azziad's reimagining of the iconic Maybelline look through her new personality, Maybe It's Maybelline.
Inspired by self-confidence and fearless expression, this personality kicks off a new era.

AZZIAD NASENYA'S GO-TO MAYBELLINE PRODUCTS

THE PERSONALITY: REIMAGINED BY AZZIAD

Maybe she's born with it. Maybe it's Maybelline, the world's most recognizable beauty tagline gets reimagined by Azziad Nasenya.
Get a sneak peek into the process.